DISRUPTIVE — Remi Gutteridge
Creative direction & brand strategy

It's time to be
impossible
to scroll past.

For the woman whose business already works — and whose brand hasn't caught up yet.

Scroll
50+Projects delivered
15Full brand shoots
5Brand worlds built
LidlTrusted us. So can you.
01 (hey there)

Hi, I'm Remi

Creative Disruptor · Brand Strategist · Director · Full-time Visionary

I'm the woman behind the boldest brands you keep seeing online.

I take the story a founder's been leaving out and build a brand world around it that people can't compare to anyone else.

I'm the reason people say "I don't know what she's selling… but I want in."

02 (let me take a lucky guess)

You don't want to look like everyone else.

  1. 01

    You've had a brand shoot and still don't have five images you'd actually post.

  2. 02

    Your visuals look like your industry instead of like you.

  3. 03

    You're being compared on price with people whose work looks nothing like yours.

  4. 04

    The whole brand lives in your head, so nobody can execute it without you.

  5. 05

    You've got the vision. You just don't have the thing that makes people stop.

This was never a content problem or an algorithm problem. It's a brand problem. And it's fixable.

03 (the method)

How the work gets built

Three parts, in this order. The order is the whole point.

  1. 01

    The story

    We pull out your actual story, including the parts you leave out because you think nobody wants them. That's what makes people connect, and it's what everything else gets built from.

  2. 02

    The psychology

    A brain scans a brand for belonging in seconds, and it decides before you've said a word. We build on how people actually choose, remember and belong, so they stay and stop comparing you to everyone else.

  3. 03

    The disruption

    Then we create the work. Shoots, video, design, the whole world. Bold enough to stop someone scrolling, and specific enough that it could only ever belong to you.

Most branding starts and ends at step three. That's why so much of it is beautiful and does nothing.

04 (a quick word from me)

The photo that made me start this

A client sent me her brand gallery once and asked, honestly, whether it was any good. Three hundred images. Professional photographer. Real money spent. And she couldn't find five she'd put on her own grid.

Nothing had gone wrong on shoot day. The photographer did exactly what photographers do, they shoot what's in front of them. But nobody had decided what should be in front of them. No concept, no story, no reason for any of it to exist beyond "we should get some photos."

That's the gap. Not talent, not budget, not the algorithm. Somebody has to build the world before the camera comes out, and that person has to still be there when it's time to market it. That's the whole job. That's Disruptive.

remi x
05 (two doors · one taste)

Pick your path

Two businesses, two very different buyers. Find the one that sounds like you.

No. 01

Disruptive Studios

Hand me the keys.

The disruption, done entirely for you. Brand shoots with a story and a why, brand decks, a whole world built while you turn up, play, and let your creativity run wild for a day. You've done the evolving. I'll make the brand catch up.

For the founder who's outgrown her own brand and doesn't want to learn any of this.
No. 02

Disruptive Icon

Build it with me. Become the disruptor.

Six weeks side by side in the Accelerator, or my eyes on your business 1:1. Coach to brand, then I hand you the lens. You learn to market it, create from it, embody it, and run wild without me. The brand is yours because you built it.

For the founder nobody can tell apart, who's ready to be told apart.
(free · start here)

Direct your own brand shoot

The free training on what to decide before the camera comes out — concept, locations, styling, shot list. The part everyone skips and then wonders why the gallery's flat.

  • Why three hundred photos give you five you'd post
  • The five decisions that make a shoot look expensive
  • The brief template I hand my own photographer
Free training
No spam. Unsubscribe whenever.
(the front door)

Not sure which door yet?

Tell me what the brand is meant to be, and where it currently isn't. We'll work out which side of the business you belong in.

Weird
is cool.
DISRUPTIVE®

The brief

What we did

The result